The SariBlue® Story


SariBlue® is an earthy, bohemian, wear-it-everyday jewelry collection centered on the power and protection of the universally recognizable symbol: the Evil Eye. Using glass beads handcrafted via ancient eco-friendly methods, the collection ties together past and present in a distinctive way adding protection through the talisman.

Beautiful, simply designed jewelry to add peace, positivity and a bit of fun to your style!

There’s nothing evil about it…

Here's our story:

I had been leading a creative life vicariously since childhood by means of ardent artistic admiration for culture, history, film, art, music and fashion while working in a world of international high-tech. Finally in the early spring of 2011 something called out to me: the historic Evil Eye Bead. This calling evolved into SariBlue®, where I have been setting my creativity free.

After jumping out of high-tech, I began crafting earthy bohemian style jewelry, with a bit of an industrial edge to some of the pieces, a cool, luxurious fashionable style to others and recently a bit of whimsy, with the center of the collection being the historic Evil Eye Bead.

SariBlue® is best known for its trademarked maternity necklace collection of Baby Belly Bells® and placements of our designs on TV and various celebrities. We have happily evolved as an inclusive line of eco-fashion jewelry and accessories.

The story of the SariBlue® name goes back to my introduction to Turkish culture. Sari- means blonde in Turkish, which is what my husband dubbed me when we met over fifteen years ago. Blue- is not only the most popular color for Evil Eye beads, but also the color of my eyes. So it wasn’t difficult to come up with a very personal name and one that was also well suited to the legacy of the Evil Eye beads.

The SariBlue® Jewelry Collection beads come directly from artisans who have learned the craft of making these historic beads through generations. My husband Burak and I travel frequently to Turkey to gather beads, decor and components directly from the craftsmen for our collection.

Part of the beauty of these beads is the manner in which they are made. Artisans collect recycled glass pieces, mix them with special dyes and melt in their primitive adobe furnaces that are fueled by naturally clean-burning pine logs. They shape the red hot molten glass, fuse colors together and create these amazing beads using only simple hand tools. This process has not changed for centuries.

Every bead fashioned has its own identity, lending every SariBlue® piece its own allure. We like to say they are perfectly imperfect and find beauty in each unique bead. The beads are carefully chosen for the SariBlue® collection. All designs are created by me and carefully made in our workshop outside of Boston, MA, USA. SariBlue® is one of the only U.S. based company that uses handmade genuine Turkish Evil Eye beads in their designs.

SariBlue® sells directly to customers from around the globe online and we offer unique designs for our retail and wholesale customers. 

Our jewelry has been seen on The CW’s "The Vampire Diaries", ABC’s “Pretty Little Liars”, NBC's "Law & Order: SVU" and our maternity necklace was frequently worn by Megan Fox during her pregnancy.

SariBlue® jewelry has been included in pre-award show swag bags for the Oscars, the Golden Globes, the Emmys, the American Music Awards, New York Fashion Week and the Cannes Film Festival. SariBlue® was a Featured Artisan at the 46th Annual CMA Awards and has been mentioned in the Hollywood Daily Star, Glamour, Marie Claire and InStyle UK.

Sending love and luck,

Christine "Sari"